AI & Data
Dead stock is a strategy problem, not a discount problem
Using AI-scored sell-through data to buy — and grow — smarter.
Exclusively equestrian · Brand · Sales · Growth
Helping equestrian brands, businesses & retailers grow.
More than a traditional agency, we become an extension of your team — immersing ourselves in your brand to create meaningful connections, drive demand, accelerate sales, and unlock sustainable growth.
Trusted partner to equestrian founders across Europe & the Americas
A dynamic team of strategists, problem-solvers and growth-makers — shaping refined, high-impact brand experiences that stand out and sell.
Brand Strategy
Sales & Retail
E-commerce
Business Consulting
Content & Story
AI & Data
Our vision
To remain the leading specialist in our niche — empowering equestrian businesses to grow on a global scale.
Our mission
To help equestrian businesses grow. We partner with founders to build solid sales foundations, develop smart business strategies, and create scalable structures that drive long-term success.
What we do
Expert-led. Equestrian-only. Proven.
01
Brand Strategy & Positioning
For brands ready to refine their identity, strengthen their message, and stand out in a competitive market.
Read more →02
Sales Development & Retail Expansion
For brands aiming to grow wholesale and retailers seeking stronger product performance.
Read more →03
E-commerce & Online Retail
Build and grow your online store — from shopping experience and merchandising to conversion and DTC sales.
Read more →04
Business Consulting & Growth Planning
For ambitious brands ready to scale, strengthen operations, and lead their market.
Read more →05
Content & Storytelling Strategy
For businesses needing cohesive, high-impact storytelling that connects and converts.
Read more →06
AI & Data Intelligence
AI-powered shopping and personalised product discovery, predictive sell-through, dead-stock risk scoring, and market intelligence — turning your data into a real commercial edge.
Read more →Technology & Data
Sharp business strategy, now AI-powered.
We bring modern AI and data tools to a traditionally instinct-led industry — predictive sell-through, dead-stock risk scoring, and market intelligence — so your decisions are driven by evidence, not guesswork.
From AI-powered shopping to smarter buying and e-commerce that converts, technology makes every part of your growth plan faster, sharper, and more measurable. It's how we help you find your edge — and keep it.
Results
Deemed the real deal by our partners.
Yagya
Yagya
55+new accounts recruited
“Jenny has a proven track record of success, having recruited over 55 new accounts and consistently surpassed sales targets.”Matilde Urdinola — CEO & Founder, Yagya
Hubso
Hubso
Highlyrecommended by founders
“I would highly recommend Jenny. She will be an extremely positive addition to any organization.”Josefine Abrahamsson — CEO, Hubso
Ouma Horse
Ouma Horse
Day 1smooth, solution-oriented
“Always responsive, supportive, and solution-oriented, Jenny made our collaboration smooth and enjoyable from day one.”Lara Trad — Founder, Ouma Horse
Why choose us
A different approach to equestrian growth.
Every target surpassed — for a reason or two.
01
Startup-minded Execution
We know how to build and scale brands from the ground up.
02
Strong Commercial Expertise
Sales strategy and business development are our core strengths.
03
Global Perspective
Experience working across international markets and diverse customer bases.
04
Deep Industry Insight
We understand the equestrian market from the inside.
05
AI-Native Approach
Modern AI and data tools, brought to an industry that has long run on instinct.
06
Founder-led Attention
Senior, hands-on involvement on every engagement — a true extension of your team.
FAQ
You've got questions. We've got answers.
What does Equine Edge Growth actually do?
We're a full-service brand, sales, and business-development agency unlike any other — dedicated exclusively to the equestrian industry. From refining brand identity and customer experience to building smart sales structures, e-commerce, long-term growth strategies, and AI-powered data intelligence, we create foundations that scale.
Do you help with e-commerce and online retail?
Yes. We help brands build and grow their online store — shopping experience, merchandising, conversion, and DTC sales — alongside wholesale and retail expansion.
How do you use AI and data?
We pair senior equestrian expertise with modern AI and data tools — predictive sell-through, dead-stock risk scoring, and market intelligence — so buying, positioning, and growth decisions are driven by evidence, not instinct.
Who do you work with?
Ambitious equestrian retailers, brands, and founders looking to elevate their presence, expand their reach, and build sustainable growth within the equine industry and beyond.
Where are you based?
We're on the ground in Milan and Mexico City, and we work with brands globally across Europe and the Americas.
How do we get started?
Book a meeting or apply to the EEG Program. We'll learn about your brand and where you want to take it, then map the fastest path to growth.
Insights
From the Inner Circle.
Retail
Why equestrian brands stall at wholesale — and how to break through
The account-acquisition playbook most brands never build.
Brand
Positioning in a passion market: standing out without selling out
How to be premium and credible to real riders at the same time.
Growth
The founder's guide to scaling across two continents
What we've learned building between Milan and Mexico City.
Ready to find your edge?
Join the
inner circle
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