Jenny Persson & Equine Edge Growth.

A founder-led growth partner, built to bridge the gap between equestrian brands and the retailers who sell them. Passion for the sport, discipline with the numbers.

GlobalRetail accounts recruited for brands across the globe
Both sidesBuying for retailers and selling for brands
4Languages: English, Spanish, French, Swedish

The founder

A life around horses.

Jenny Persson was three years old the first time she sat on a horse. Horses have been part of her life ever since, and that early love of the sport is still the thread that runs through everything she does.

The passion became a career. For more than a decade Jenny worked on both sides of the equestrian trade, buying for it and selling into it. She recruited more than 104 new retail accounts internationally, and from both sides of the table she kept seeing the same gap: brands that didn’t fully understand what retailers needed to sell their products, and retailers who couldn’t get the support they needed from the brands they carried.

In 2025, after more than ten years in the trade, she founded Equine Edge Growth to close that gap. Today Jenny works in English, Spanish, French and Swedish with brands and retailers internationally, and she still works directly with every client. You get the person who built the business, not an account team.

3Jenny’s age when she started riding

10+Years on both sides of the trade

104+New retail accounts opened internationally

2025Equine Edge Growth founded

The company

Why Equine Edge Growth exists.

Equine Edge Growth was built to bridge the gap between equestrian brands and the retailers who sell them. When a brand understands what moves product on the shop floor, and a retailer gets real support from the brands on its shelves, both sides sell more. That is the space we work in.

The name is the whole thesis: this is a passion market, and passion makes it easy to run a business on instinct instead of on numbers. The edge is in doing both. We bring strategy, brand, marketing, websites, shows and events together under one clear objective, and we take on a small number of partners at a time, because that is the only way the work stays this close.

Commercial first

We start with the numbers: sell-through, margin, dead stock and account mix. The creative work earns its place once we know what the business actually needs.

Hands-on

We are in the room for the range review, on the call when terms are negotiated, and behind the scenes making your shows and events happen. Not a deck delivered from a distance.

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Founder-led

You work with Jenny directly, not an account team. Small by choice, so the attention is real and the decisions are fast.

In our partners’ words

Jenny and her team understand the equestrian industry and provide thoughtful support across social media, email marketing, business development, and brand strategy.

Brianne LinkFounder & CEO, Equisite Elements of Style

Work with us

Let’s talk about your brand.

Tell us what you’re working on, and Jenny will come back with an honest read on where we would start.