Equisite Elements of Style.

How we have grown Equisite’s channels, its retail network and its biggest ideas, side by side with its founder.

The story so far

When Equisite came to us, the brand needed one team that could keep every channel moving, grow its retail network and help the founder make the bigger calls. So far, that is exactly what we have built together.

We’ve taken over social media, email marketing, and paid advertising, strengthened Equisite’s wholesale operations, built a dedicated B2B store for retail partners, and refined the website and brand visuals. Along the way, we’ve supported strategic collaborations and brought Equisite’s first-ever equestrian brand trip to life.

By building the infrastructure and managing day-to-day marketing and operations, we’ve empowered founder Brianne Link to focus on what matters most: business strategy, creative direction, and brand collaborations. The results: In 8 months, email marketing revenue has tripled, Instagram followers have doubled, and online sales have grown by 20%.

Client: Equisite Elements of Style
Category: Apparel & FEI merchandiser
Partnership: Ongoing
Built so far: Content, ads, email, wholesale, B2B store & website

Results so far

Growth you can measure.

3×Email marketing revenue

2×Instagram followers

+20%Online sales in under a year, driven by email marketing and ads management

So far

What we have built together.

01
A weekly content rhythm
Posts, reels and stories every week on Instagram, with TikTok two to three times a week, all built on six clear content pillars.
02
Email that brings riders back
Regular newsletters for riders, and B2B emails that keep retailers informed.
03
Paid ads measured on sales
Campaigns planned and managed against sales, not likes.
04
A growing retail network
Wholesale development and B2B retention, so new shops come on board and existing ones stay.
05
A B2B wholesale store
An online store where retail partners can browse the collection and place wholesale orders directly.
06
A website that works harder
Ongoing optimization so more visits turn into orders.
07
Collaborations and a first brand trip
Strategic collaborations brought to life, including Equisite’s first-ever equestrian brand trip.

Chapter by chapter

How the work has unfolded.

Chapter I
The foundation
We started by bringing every channel under one plan: content pillars, a posting rhythm, an email calendar and the ads.
Chapter II
Building momentum
With the rhythm in place, we turned to growth: developing wholesale, launching a B2B store for retailers, looking after B2B partners and sharpening the website.
Chapter III
Bigger ideas
Then came the projects that make a brand stand out, from collaborations to Equisite’s first-ever equestrian brand trip. The next chapter is already being written.

Selected work

In motion

The work, moving.

In the founder’s words

Equine Edge Growth has become a valued partner in Equisite’s growth. Jenny and her team understand the equestrian industry and provide thoughtful support across social media, email marketing, business development, and brand strategy. From bringing creative ideas to life to supporting ambitious projects like our first-ever equestrian brand trip, they have played an important role in Equisite’s journey.

Brianne LinkFounder & CEO, Equisite Elements of Style

Work with us

Ready for growth you can measure?

Tell us where your brand is today, and Jenny will come back with an honest read on where we would start.

Equisite Elements of Style.

Growth you can measure.

What we have built together.

A weekly content rhythm

Email that brings riders back

Paid ads measured on sales

A growing retail network

A B2B wholesale store

A website that works harder

Collaborations and a first brand trip

How the work has unfolded.

The foundation

Building momentum

Bigger ideas

The work, moving.

Ready for growth you can measure?

Join the Inner Circle