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Equine Edge Growth  /  Work  /  The Scout Guide Wellington

Case study  ·  Lifestyle magazine

The Scout Guide Wellington.

How we have helped The Scout Guide Wellington win new advertisers, bring in leads and become better known across Wellington and West Palm Beach.

The story so far

The Scout Guide Wellington needed more advertisers and a stronger local presence. In the first six weeks, we brought in three new advertisers.

We run the ads, create the social media content, write the journal and the newsletter, and lead B2B development to find new advertisers. The results so far: three new advertisers in the first six weeks, new leads coming in from the ads, and greater recognition across the Wellington and West Palm Beach area. We have also coordinated with other advertisers to plan events together.

Client
The Scout Guide Wellington
Category
Lifestyle & magazine
Area
Wellington & West Palm Beach
Built so far
Ads, social, journal, newsletter & new advertisers

Results so far

Growth you can measure.

3New advertisers in the first six weeks
LeadsNew leads coming in from the ads we manage
LocalGreater recognition across Wellington and West Palm Beach

So far

What we have built together.

  1. 01

    New advertisers

    B2B development focused on finding new advertisers, with three signed in the first six weeks.

  2. 02

    Ads that bring leads

    Ads managed and refined so they keep bringing in new leads.

  3. 03

    Social media content

    Social media content planned and created to grow recognition across Wellington and West Palm Beach.

  4. 04

    The journal and the newsletter

    Journal articles and a newsletter that keep readers and advertisers close between issues.

  5. 05

    Events with advertisers

    Events planned together with other advertisers, so the guide brings its community together in person too.

Chapter by chapter

How the work has unfolded.

  1. Chapter I

    The first six weeks

    We started with B2B development and ads at the same time, and brought in three new advertisers within the first six weeks.

  2. Chapter II

    The stories

    Social media content, the journal and the newsletter followed on a steady rhythm, making the guide better known across Wellington and West Palm Beach.

  3. Chapter III

    The community

    With leads coming in from the ads, we coordinated with other advertisers to plan events together.

Selected work

The Scout Guide Wellington tote with guides and a vintage equestrian bag
The Scout Guide Wellington work by Equine Edge Growth
Event tablescape with blue and white florals and ribbon place settings
The Scout Guide Wellington work by Equine Edge Growth
The Scout Guide Wellington work by Equine Edge Growth
The Scout Guide Wellington work by Equine Edge Growth

In motion

The work, moving.

Work with us

Ready to grow your community?

Whether you are a publication, an event or a local brand, tell us where you are today and Jenny will come back with an honest read on where we would start.

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